brand’s potential by
sampling to pet owners.
With people spending more time at home during the pandemic, it is prime time to target pet owners who desire the best for their furry, feathered, and scaly family members. The pet industry reached a milestone in 2020, with total sales of $103.6 billion, a historic high, according to the American Pet Products Association (APPA) State of the Industry Report. That marks an increase of 6.7% over 2019 retail sales of $97.1 billion. [source]
Pets are increasingly treated as members of the family with pet owners spending billions of dollars a year on their pets. Handit2 can help you introduce a new product to an existing pet owner, or an existing product to a new pet owner. We can help you reach your target audience through our venue-based sampling promotions. Our network of pet related venues has the capacity to distribute ~1 million samples. Our Pets channel reaches pet owners where they naturally visit, such as:
Doggy Daycare Facilities
Groomers / Spas
Sitters & Walkers
Pet owners cut across all demographic groups. The current share of pet ownership by generation is as follows:
Baby Boomers 29%
Generation X 26%
Generation Z 11%
Silent Generation/Builders 4%
Surprise and delight pet owners when they are already thinking about their pet and are open to receiving a sample from a trusted source.
If you are interested in targeting pet owners with a product sampling promotion, email firstname.lastname@example.org or call 303-532-5695.