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back to school and off to college sampling.

Back-to-school (B2S) season (July to Sept) is the second-biggest shopping season of the year, with 29 million households across the United States spending a total of $27.6 billion [in 2018]. (Source: Deloitte)

Capitalize on this time when parents and students are out and about spending money shopping, organizing, and planning for a successful and healthy school year. Parents and students are looking for ways to get organized and make life easier for the year ahead. They’re also looking for delicious and convenient snacks and beverages to fuel them through the school days, and tricks to stay healthy as they return to germ-infested classrooms.

Gain consumers’ attention by offering a free sample from a trusted partner they already have a relationship with. Offer parents and students solutions to their family’s needs in a place that is already part of their daily routine.

Now is the time to plan a sampling promotion targeting parents and students for B2S.

For more information on back to school sampling––or sampling at any time throughout the year––send us an email at or call us at 303-532-5695.

We look forward to hearing from you!